Top 10 Shopify Apps Every Small Business Should Use


Are you searching for the best Shopify apps for small businesses? With an increasing shift to online sales, having a well-crafted eCommerce store means more than ever for small businesses. Shopify, as a leading eCommerce platform, offers an extensive marketplace of apps that can optimize store performance, streamline operations, and ultimately boost sales.

As a small business, navigating the over 4,200 apps in the Shopify App Store can be daunting. On top of that, each business model has unique needs—whether in inventory management, email marketing, data analysis, customer service or beyond. The question many entrepreneurs ask us at Captains & Cowboys is, “Which Shopify apps are truly essential for my operation?” Based on our experience, we know it’s about quality rather than quantity. Our suggestion? Keep the number of apps to a minimum, usually 3 to 5.

In this guide, we will walk you through the best Shopify apps that every small business should consider. These apps were selected based on community recommendations, customization options, ease of use, and, most importantly, how they can improve your eCommerce operations.

Quick List: Top 10 Shopify Apps for Small Businesses

For those who are short on time, here’s a quick rundown of the top 10 Shopify apps every small business should consider:

  1. OptinMonster – For Exponential Sales Growth
  2. Matrixify – For Bulk Data Management
  3. Keeper – For Abandoned Cart Recovery
  4. Route – For Package Tracking and Order Protection
  5. Loox – For Customer Reviews and Social Proof
  6. Printful – For Print-on-Demand Dropshipping and Warehousing
  7. Pinterest – For Social Media Marketing
  8. Plug in SEO – For Search Engine Optimization
  9. Klaviyo – For Email Marketing and SMS
  10. Shogun – For Landing Page Building
Infographic of the top 10 Shopify apps - best Shopify apps for small businesses infographic top-10-table

In the following sections, we’ll provide a detailed review of each app, highlighting key features and how they can benefit your small business.

OptinMonster: For Exponential Sales Growth

OptinMonster is one of the best Shopify apps for small businesses aiming to increase their email lists, boost sales, and recover potential customers. It’s a versatile tool that can perform the functions of multiple apps, hence its top position on our list.

Key Features of OptinMonster

OptinMonster comes with a range of impressive features that make it a must-have for every Shopify store. The app has a user-friendly drag and drop campaign builder, which makes it easy to create stunning marketing campaigns. It also offers a variety of design blocks for adding videos, countdown timers, images, and more to your campaign.

OptinMonster supports various campaign types, including popup, fullscreen, floating bar, slide-in, discount wheel, inline, and content locker. Plus, it comes with over 50 premade templates and playbooks to get you started quickly.

Perhaps the most impressive feature of OptinMonster is its precise targeting and triggering rules that help you reach the right audience at the right time. This app is also usable across multiple platforms like Shopify, WooCommerce, Big Commerce, and more. And, if you ever need help, it provides live customer support and extensive documentation.

How OptinMonster Can Benefit Small Businesses

OptinMonster is a powerful tool for small businesses looking to grow their customer base and sales. With its ecommerce features, you can quickly create marketing campaigns for lead generation, product recommendation, and abandoned cart recovery.

The app’s precise targeting and triggering rules ensure that your campaigns reach the right audience, increasing the likelihood of conversions. Plus, the use of incentives like discount wheels can encourage customers to make a purchase.

OptinMonster’s versatility means that it can replace multiple other apps, saving you time and money. Whether you’re looking to grow your email list, boost your sales, or recover potential customers, OptinMonster has you covered.

At Captains & Cowboys, we understand the importance of using the right tools to grow your business. That’s why we recommend OptinMonster as one of the best Shopify apps for small businesses. With its powerful features and user-friendly interface, OptinMonster can help you take your business to the next level.

If you’re serious about boosting your ecommerce business growth, you should consider giving OptinMonster a try. You’ll be amazed at the difference it can make!

Matrixify: For Bulk Data Management

Transitioning to a new ecommerce platform or managing large amounts of data on your existing one can be a daunting task. That’s where Matrixify comes in. Known as one of the best Shopify apps for small businesses, Matrixify simplifies the process of bulk importing, exporting, and updating your Shopify store data.

Key Features of Matrixify

Matrixify is a powerful tool that allows you to manage your store data through Excel and CSV files. Here are some of its key features:

  • Bulk Data Management: Import, export, and update a wide range of Shopify store data, such as products, customers, and orders, in bulk using Excel or CSV files.
  • Smooth Migration: If you’re switching to Shopify from another platform, Matrixify makes it easy to transfer all your products, customers, and orders, making the migration process a breeze.
  • Data Flexibility: The app supports import and export of various data types like collections, pages, blog posts, product reviews, redirects, metafields, and more.
  • Scheduled Tasks: You can schedule import and export tasks to run at specific times, which is especially useful for regular data updates.

How Matrixify Can Benefit Small Businesses

As a small business owner, you have a lot on your plate. From managing inventory to ensuring customer satisfaction, every task requires your attention. Matrixify helps you streamline your data management processes, saving you time and effort. Here’s how:

  • Efficient Data Management: With Matrixify, you can easily import, export, and update large amounts of data, freeing up your time to focus on other important aspects of your business.
  • Seamless Transition: If you’re planning to migrate to Shopify, Matrixify ensures a smooth transition by moving all your products, customers, and orders to your new Shopify store.
  • Automated Updates: The app’s scheduling feature allows you to automate data updates, ensuring your store is always up-to-date without manual intervention.
  • Improved Productivity: By automating and simplifying the data management process, Matrixify allows you to focus more on your business’s growth and less on administrative tasks.

In conclusion, Matrixify is a versatile tool that can significantly simplify data management for your Shopify store. Its robust features and ease of use make it one of the best Shopify apps for small businesses. If you need help setting it up or optimizing its use, we at Captains & Cowboys are here to assist. Our Shopify web development services are tailored to meet your unique needs and help you make the most of your Shopify store.

Keeper: For Abandoned Cart Recovery

Key Features of Keeper

Keeper is a must-have Shopify app that focuses on minimizing cart abandonment, a common challenge in the e-commerce industry. It achieves this by remembering customers’ shopping carts across all their devices, significantly improving the shopping experience and reducing the chances of potential purchases being forgotten.

Some of the key features of Keeper include:

  • Cross-device cart memory, making it easy for customers to complete their orders no matter which device they’re using.
  • Reducing the abandonment rate by enabling customers to pick up where they left off in their shopping journey.
  • Potentially increasing your average order rates by making the checkout process more seamless and user-friendly.

This app is free, making it an affordable solution for small businesses looking to optimize their cart recovery process.

How Keeper Can Benefit Small Businesses

The high cart abandonment rate is a significant concern for small businesses, with the average rate documented at 69.99%. This means that a considerable number of potential sales are lost due to customers not completing their purchases.

Keeper provides a simple yet effective solution to this problem. By remembering the items in a customer’s shopping cart across all their devices, Keeper allows customers to return to their shopping at their convenience, thereby increasing the chances of conversion. This can lead to an increase in sales, which is crucial for the growth of small businesses.

Moreover, the ease and convenience provided by Keeper can significantly enhance the customer experience. A positive shopping experience can lead to increased customer loyalty, another essential factor for the long-term success of small businesses.

At Captains & Cowboys, we understand the importance of optimizing every aspect of your ecommerce store. By integrating the best Shopify apps for small businesses like Keeper, we can help you significantly improve your store’s performance, leading to increased sales and customer satisfaction.

Route: For Package Tracking and Order Protection

As a small business owner, you need to keep your customers updated about their orders. It’s essential to assure them that their purchases are safe and on the way. That’s why we at Captains & Cowboys recommend using Route, one of the best Shopify apps for small businesses.

Route allows you to provide the necessary transparency that today’s customers demand.

Key Features of Route

Route offers a range of features that can enhance your customers’ post-purchase experience:

  • Real-time package tracking: Keep your customers informed about their orders’ status and expected delivery dates.
  • Order protection: Offer your customers peace of mind with Route’s order protection against loss, theft, or damage.
  • Green Package Protection: For environmentally conscious customers, Route calculates the carbon emissions created in transit and offsets them to provide a carbon-neutral shipping experience.

How Route Can Benefit Small Businesses

Integrating Route into your Shopify store can provide several benefits:

  • Reduce frustration and support costs: By providing real-time tracking information, you can cut down on customer inquiries about order status, thereby reducing your customer support costs.
  • Boost customer confidence: Customers will appreciate the transparency and feel reassured knowing that their orders are protected against loss, theft, or damage.
  • Enhance your brand experience: From checkout to delivery, you can control and improve your brand experience.
  • Improve conversion, loyalty, and customer retention: A positive post-purchase experience can lead to repeat purchases, boosting customer loyalty and retention.
  • Promote environmental sustainability: By offering carbon-neutral shipping, you can appeal to eco-conscious customers and showcase your brand’s commitment to sustainability.

The Route app is free to install, making it an affordable solution for small businesses looking to improve their post-purchase customer experience.

Choosing the right apps for your store is crucial. With Route’s package tracking and order protection features, you can ensure a positive post-purchase experience that keeps your customers coming back.

In the next section, we’ll explore Loox, another must-have Shopify app that leverages customer reviews for boosting sales.

Loox: For Customer Reviews and Social Proof

As an online business owner, you’re likely aware of how powerful customer reviews can be. According to research, 87% of customers read reviews of businesses before considering them. That’s why it’s crucial to include a reliable review system in your online store. One of the best Shopify apps for small businesses to achieve this is Loox.

Key Features of Loox

Loox is designed to enhance your store’s credibility and foster trust by showcasing real customer reviews, especially those with photos. Here are some of the app’s key features:

  • Automated Review Requests: Loox sends automatic emails to your customers asking them to leave a review. These emails can be fully customized to match your brand’s voice and style.
  • Photo Reviews: Customers can easily add photos or videos to their reviews, adding a layer of authenticity and encouraging others to purchase.
  • Review Display: Loox provides multiple attractive widgets for displaying reviews on your site. You can also easily share reviews on social media platforms to increase your reach.

How Loox Can Benefit Small Businesses

Loox is not just about collecting reviews; it’s about leveraging them to drive more sales. Here’s how it can benefit your small business:

  • Boosting Trust and Conversion: Displaying real customer reviews, particularly those with photos and videos, can significantly boost your store’s trustworthiness. This increased credibility can lead to higher conversion rates.
  • Enhancing Customer Engagement: By encouraging your customers to share their experiences and photos, you’re not just collecting reviews; you’re also fostering engagement, which can lead to repeat purchases.
  • Improving SEO: Reviews can help improve your store’s SEO. The fresh, user-generated content can make your product pages more relevant to search engines.

In summary, Loox is an excellent tool for any small business looking to leverage customer reviews and social proof to boost sales and customer engagement.

In the next section, we’ll explore another must-have Shopify app that can help you expand your product offering without having to worry about inventory or shipping.

Printful: For Print-on-Demand Dropshipping and Warehousing

Offering a wider product range can significantly increase the appeal of your Shopify store. However, managing inventory and shipping can be a hassle, especially for small businesses. This is where the Printful Shopify app comes in.

Key Features of Printful

Printful is a print-on-demand dropshipping and warehousing service that allows you to offer a variety of premium products ranging from T-shirts to mugs to art prints. And the best part? You don’t have to be a designer to create eye-catching products. Printful offers built-in tools for creating your own designs, product mockups, and even your brand logo.

Here are some of the key features of Printful:

  1. No upfront costs – You only pay when an order comes in.
  2. Brand customization – Orders are filled and sent to your customer under your brand, and you even have the ability to customize your product packaging to make your brand stand out.
  3. Integration with Shopify – The app integrates seamlessly with your Shopify store, making it easy to manage orders and inventory.

The Printful app has a Shopify star rating of 4.6, indicating its popularity and effectiveness among users.

How Printful Can Benefit Small Businesses

Printful can be a game-changer for small businesses for several reasons.

Firstly, it allows you to expand your product offering without the need for substantial investment in inventory. This can be particularly beneficial for small businesses with limited resources.

Secondly, Printful takes care of order fulfillment and shipping, freeing up valuable time for you to focus on other aspects of your business, such as marketing and customer service.

Most importantly, Printful allows you to offer high-quality, branded products to your customers. This can enhance your brand image and help you stand out in a crowded marketplace.

At Captains & Cowboys, we understand that choosing the right apps can make a significant difference to the success of your Shopify store. And we believe that Printful is one of the best Shopify apps for small businesses looking to expand their product range without the hassle of inventory management and shipping.

In the next section, we’ll explore another crucial Shopify app that can help boost your store’s visibility on social media platforms.

Pinterest: For Social Media Marketing

Social media marketing has become a cornerstone of modern ecommerce strategy, and Pinterest stands out as a unique platform that can greatly aid in driving traffic and sales. Recognizing the immense potential that Pinterest holds, Shopify has collaborated with Pinterest to create a free app that seamlessly integrates with your Shopify store and allows you to publish shoppable product Pins directly on your Pinterest account.

Key Features of the Pinterest Shopify App

The Pinterest Shopify app is packed with features designed to streamline your social media selling process and generate revenue. Key features include:

  • Automatic catalog updates: The app will automatically sync your Shopify store with your Pinterest account, ensuring your Pins are always up-to-date with your latest products.
  • Pinterest tag for performance tracking: This feature allows you to track the performance of your Pins and understand how users interact with your content.
  • Shop tag on Pinterest profile: Show off your products directly on your Pinterest profile, making it easy for potential customers to browse and shop your products.

How the Pinterest Shopify App Can Benefit Small Businesses

For small businesses looking to expand their reach and build brand awareness, the Pinterest Shopify app is a must-have. Here’s why:

  • Increased visibility: By publishing shoppable Pins, you’re essentially getting free advertising on a platform that boasts over 400 million monthly active users.
  • Drive traffic to your store: When users save or click on your Pins, they’re directed to your Shopify store, increasing the chances of conversion.
  • Track performance: The app’s performance tracking feature gives you valuable insights into how your Pins are performing, which can help you refine your marketing strategy.

At Captains & Cowboys, we understand that every tool in your arsenal plays a crucial role in the success of your business. That’s why we help our clients make the most of these tools, providing expert guidance and support every step of the way.

Next, we’ll dive into another one of the best Shopify apps for small businesses that’s designed to boost your store’s SEO performance.

Plug in SEO: For Search Engine Optimization

When it comes to driving organic traffic to your Shopify store, Search Engine Optimization (SEO) is a crucial tool. In the competitive ecommerce marketplace, ensure your store ranks highly in search results. This is where Plug in SEO shines as one of the best Shopify apps for small businesses.

Key Features of Plug in SEO

Plug in SEO offers a host of features designed to simplify the optimization process for your Shopify store. Here are some key features that make it a must-have for small businesses:

  • Page Speed Optimization: Plug in SEO helps improve your site’s loading speed, which not only enhances user experience but also positively affects your SEO ranking.
  • SEO Improvement Tips: The app provides easy-to-understand tips on how to enhance your website’s SEO performance.
  • Bulk Editing Capabilities: You can quickly and efficiently edit meta titles and descriptions for your products, collection, and blog pages.

How Plug in SEO Can Benefit Small Businesses

As a small business owner, you might not have the time or expertise to delve into the complexities of SEO. That’s where Plug in SEO can provide immense value. It’s designed to shoulder the burden of SEO, conducting an audit on elements like image alt tags, meta tags and descriptions, and more.

The app helps you conduct on-page optimizations, improve your search engine rankings, and increase traffic without confusion. With the help of Plug in SEO, your store can gain higher visibility on search engines like Google, driving more organic traffic your way.

At Captains & Cowboys, we understand the importance of SEO in the success of your ecommerce store. We have the expertise to help you leverage apps like Plug in SEO to maximize your store’s visibility, attract more potential customers, and ultimately, increase your sales.

In the next section, we’ll explore more about an essential tool for customer communication and retention – Klaviyo, a top-rated email marketing and SMS app for Shopify.

Klaviyo: For Email Marketing and SMS

When it comes to nurturing customer relationships and encouraging repeat purchases, email and SMS marketing are key. This is where Klaviyo comes into play. This popular tool integrates seamlessly with Shopify, providing a comprehensive platform for ecommerce marketing.

Key Features of Klaviyo

Primarily, Klaviyo excels in its automated email and SMS marketing capabilities. It comes with a variety of built-in email templates that are fully customizable, including welcome emails, birthday discounts, and abandoned cart reminders. Its powerful segmentation and personalization features allow you to target specific customer groups with tailored content, enhancing the relevance and effectiveness of your marketing efforts.

Perhaps one of the most impressive features of Klaviyo is its robust data analysis capabilities. With Klaviyo, you can sync all your Shopify data and drill deep into customer segmentation. It provides real-life benchmarks based on real-time data from other brands in your industry, helping you to understand how your performance stacks up against your competitors.

Importantly, Klaviyo touts a one-click Shopify integration, making it easy to sync your Shopify store data for more targeted and effective marketing campaigns.

How Klaviyo Can Benefit Small Businesses

Klaviyo is one of the best Shopify apps for small businesses looking to grow customer relationships and increase customer lifetime value. Its comprehensive email and SMS marketing capabilities allow you to keep your customers engaged and informed about new products, sales, and other updates.

Klaviyo’s advanced segmentation and personalization features ensure that your marketing messages are relevant and engaging, leading to higher open rates, click-through rates, and ultimately, conversion rates.

Its data analysis capabilities provide valuable insights into your customers’ behaviors and preferences, enabling you to fine-tune your marketing strategies and deliver more personalized and effective campaigns.

Moreover, with Klaviyo’s easy integration with Shopify, you can streamline your marketing processes, saving time and resources while maximizing your marketing ROI.

At Captains & Cowboys, we understand the power of effective email and SMS marketing. We can help you leverage Klaviyo to its full potential, ensuring that you can nurture your customer relationships and drive repeat business effectively and efficiently.

In the next section, we’ll explore another tool that can enhance your Shopify store’s functionality – Shogun, a powerful landing page builder.

Shogun: For Landing Page Building

When it comes to creating an outstanding online store, aesthetics and functionality go hand in hand. A visually appealing and smooth-functioning store can significantly improve user experience and conversion rates. This is where Shogun, one of the best Shopify apps for small businesses, comes into play.

Key Features of Shogun

Shogun is a robust drag-and-drop landing page builder that helps you design stunning pages without needing any coding skills. It’s user-friendly and quick to learn, making it a must-have tool for both beginners and seasoned designers alike.

Some of the key features of Shogun include:

  • An easy-to-use page builder with a comprehensive library of drag-and-drop elements.
  • Mobile-optimized page templates to cater to the increasing number of mobile shoppers.
  • Options for advanced designers to develop completely custom elements using optional HTML/Liquid, CSS, and JavaScript.

How Shogun Can Benefit Small Businesses

With Shogun, you can enhance your store’s look beyond the basic Shopify package, helping it stand out from the competition. The app allows you to create eye-catching and fast-loading landing pages that can significantly improve your store’s user experience and SEO ranking.

For instance, you can optimize your page speed, a crucial factor in your store’s SEO ranking. A fast-loading page can improve user experience, reduce bounce rates, and increase conversions.

Furthermore, the mobile-optimized templates ensure that your store looks great and performs well on mobile devices. Considering that a significant number of shoppers use their mobile devices to shop, this feature can help you tap into this growing market segment.

At Captains & Cowboys, we understand the importance of a well-designed and high-performing store. We can integrate Shogun into your Shopify store to help you create stunning landing pages that can drive traffic, increase conversions, and ultimately, grow your business.


Recap of the Top 10 Shopify Apps for Small Businesses

We’ve delved into the best Shopify apps for small businesses. We’ve explored OptinMonster for exponential sales growth, Matrixify for bulk data management, Keeper for abandoned cart recovery, Route for package tracking and order protection, and Loox for customer reviews and social proof. Moreover, we’ve highlighted Printful for print-on-demand dropshipping and warehousing, the Pinterest Shopify App for social media marketing, Plug in SEO for search engine optimization, Klaviyo for email marketing and SMS, and Shogun for landing page building.

Each of these apps serves a unique purpose in enhancing your Shopify store’s performance and driving your business’s growth. They simplify various processes, from managing bulk data to retargeting potential customers and creating engaging landing pages.

The Importance of Choosing the Right Apps for Your Business

Selecting the right apps for your Shopify store is crucial. As we’ve noted, the right apps can optimize your store’s operations, streamline your marketing efforts, and enhance your customer service, among other benefits. However, remember that the best apps for your store will depend on your specific business needs.

For instance, if your business heavily relies on social media marketing, the Pinterest Shopify App would be highly beneficial. If you’re struggling with abandoned carts, Keeper could be the solution you need. Therefore, understanding your business needs and challenges is key to choosing the most beneficial apps.

Final Thoughts on the Role of Shopify Apps in Business Success

In conclusion, Shopify apps play a pivotal role in the success of small businesses. From boosting sales to improving customer service, these apps can transform your ecommerce operations and significantly contribute to your business growth.

At Captains & Cowboys, we understand the power of these applications. We’re committed to helping you navigate the Shopify App Store and select the best Shopify apps for your small business. We believe in the potential of these tools to enhance your store’s performance and streamline your operations.

For more detailed guidance on improving your Shopify store, check out our resources on Shopify web design, Shopify conversion rate optimization, and Shopify email marketing. Our team of experts is ready to help your business thrive in the competitive ecommerce landscape.

The journey to ecommerce success is a marathon, not a sprint. With the right tools and strategies, you can reach the finish line and achieve your business goals.