Shopify Email Marketing
LEADING SHOPIFY EMAIL AGENCY
Our strategy, delivering email marketing, SMS campaigns, loyalty & subscriptions to maximize customer lifetime value
Captains & Cowboys delivers one strategic retention plan leveraging the knowledge and power of email marketing campaigns, SMS, loyalty & subscription strategies to maximize the lifetime value of your customers. We formulate a bespoke approach around your business to increase the value one customer brings and in-turn increase the ROI of your customer acquisition cost.
EMAIL MARKETING FOR ECOMMERCE
Our retention focused content marketing service focused on email marketing to deliver strategies that communicate with the right customers at the right time. Our strategies leverage email marketing to engage more customers from their first interaction with your store. We’ll segment customers into tailored groups to send them exactly the right type of communication & information for their buying journey all powered by intelligent marketing automation flows. Following this, we can leverage up to 94% open rates that SMS has to offer. Our email marketing services are designed to re-engage your customer base and maximize customer retention for our clients.
Captains & Cowboys adopts a holistic approach tailored around your business to leverage email marketing, SMS, loyalty subscription and more. We’ll segment customers within loyalty schemes or potential / existing customers too to understand where potential commercial opportunities lay to keep customers coming back. Our goal is to maximize the lifetime value a customer brings to your business. If a customer you acquired spends more over time from the original cost of acquisition from channels such as PPC, search or social then you’ll receive a better ROI making acquisition sustainable for your company.
SEGMENT CUSTOMERS TO DELIVER PERSONALIZED EXPERIENCES
Leverage powerful connections between your businesses ecommerce platform and your email marketing provider to sync data about your customers in real time. The real time feed of customers allows us to segment your customers based on behavior, meaning they’ll receive tailored communication from your brand at the exact moment their purchase behavior changes online. We’ll segment by location, tendency to use discounts, products viewed, purchase history, email engagement and even predictive analytics. Our retention driven strategies apply the same powerful data driven approach to SMS marketing too.
USING AUTOMATION TO MAXIMIZE UNTAPPED REVENUE
Automation within an email, sms and retention strategies are part of the most powerful tools & software that we leverage withing Captains & Cowboys. Automation flows within email or sms marketing allow us. to automatically enroll consented customers into an automatic flow of communication providing they enter a new segmented group.
We leverage the best automation to target specific on-site KPIs and goals beyond customer lifetime value too; such as using abandoned cart emails to maximize conversion rates, or sharing related products to boost average order value. Captains & Cowboys uses a variety of tools to dynamically share the most relevant products to your customers.
ENGAGING CUSTOMERS WITH THE POWER OF EMAIL DESIGN
Creative excellence and engagement focus design underpins everything we do at Captains & Cowboys and one of our agencies core values. We understand the power of beautiful, on brand and KPI-driven UI/UX and graphic design and deliver this within our email marketing and SMS strategies. Content creation builds the foundations of Captains & Cowboys retain strategy.
We design communication assets that adopt a consistent creative experience of your branding, logo and more – so that when your customer receives our email campaigns, it’s an extension of your store. However, we craft UI and a user experience that engage customers and prompt them to act on what they see, with dynamic product placement, clear CTAs and a trusted experience. Our process driven approach to design and copy delivers a content marketing calendar all year round.
LEVERAGE SMS MARKETING For Growth & Retention
Imagine a way to communicate with your customers that can receive up to 94% open rates and 5.5x as many clicks as email marketing – welcome to SMS marketing.
Our sms campaigns segment customers based on their buying journey to communicate with them at exactly the right moment.
LOYALTY, SUBSCRIPTION and on-site features
Captains & Cowboys goes far beyond email and sms marketing and offers a holistic approach to retaining customers. Bridging the gap between onsite features with customer communication can maximize engagement. Our retention services offer integrations with your existing subscription or loyalty offering to target unique customers with the right content at the right time.
UNIQUE AND PERFECT