The Ultimate Shopify Store Launch Checklist for Success

Have you ever wondered why some Shopify stores succeed while others seem to fall short? Could it be that successful stores adhere to a disciplined, methodical approach to their launch, ensuring no essential step goes unchecked? At Captains & Cowboys, we advocate for such an approach. This adoption of a structured Shopify store launch checklist is what sets thriving stores apart.

Launching a Shopify store can be a daunting journey with several moving parts. You’ve probably asked yourself questions like, “Are my products loaded correctly? Have I set up all necessary pages? Does my site ooze trustworthiness?” Such queries can easily spiral into a whirlwind of anxiety, especially if you lack an organized plan.

Using a checklist for your Shopify store’s launch can turn an overwhelming process into a manageable project. We will explore an elaborate Shopify store launch checklist to facilitate a smoother launch, akin to pilots using a checklist before every flight for safety. The same meticulousness can ensure your Shopify store takes off without a hitch.

Let’s dive right into a brief snapshot of that checklist:

  1. Add your chosen sales channels
  2. Register a custom domain
  3. Customize your checkout experience and payment settings
  4. Set up standard pages
  5. Review your email notification settings
  6. Conduct a content audit
  7. Optimize all images on your website
  8. Install an analytics tool
  9. Develop a prelaunch marketing plan
  10. Adjust your tax and shipping settings
  11. Make it easy for shoppers to contact you
  12. Install only the essential apps
  13. Set up your billing information

In the ensuing sections, we will break down each item on this checklist in detail for a successful Shopify store launch.

Shopify store launch checklist - Shopify store launch checklist infographic pillar-5-steps

Understanding Your Goals and Deciding on a Pricing Plan

Why Setting Clear Goals is Crucial for Your Shopify Store

Before jumping into the creation of your Shopify store, it’s crucial to have a clear understanding of your business goals. Whether you plan to sell products online and in-person, or through social media channels like Facebook, defining your goals will help focus your attention and speed up your setup process.

Your goals will guide your decision-making process throughout the setup of your Shopify store, from deciding on your pricing plan to choosing the best Shopify features to integrate.

As we at Captains & Cowboys often remind our clients, a well-defined goal serves as the compass that directs your ecommerce journey, ensuring you stay on track and ultimately reach your desired destination – a successful and profitable Shopify store.

How to Choose the Right Shopify Pricing Plan for Your Business

Choosing a pricing plan is an essential step in your Shopify store launch checklist. Shopify offers a range of pricing plans designed to meet the varied needs of businesses. It’s important to choose a plan that aligns with your business goals and budget.

However, you don’t need to rush this decision. Shopify offers a free trial that allows you to explore and get comfortable with its platform before committing to a specific plan.

When choosing a pricing plan, consider factors such as the number of products you plan to sell, your expected sales volume, and the features you need to operate your store effectively. For example, if you plan to sell a large number of products and require advanced features, a higher-tier plan like Shopify Plus might be the best fit.

However, if you’re just starting out and have a limited number of products, a basic Shopify plan could be sufficient.

We at Captains & Cowboys are always ready to help you navigate these decisions. As Shopify Plus partners, we have the expertise to guide you in choosing the best pricing plan for your business, ensuring you maximize ROI and mitigate any potential challenges or problems.

In the next section, we will guide you on how to register your website’s name and domain, an essential step in setting up your online store.

Registering Your Website’s Name and Domain

One of the first steps in setting up your Shopify store is to register your website’s name and domain. This might seem like a small detail, but it’s a critical component of your overall branding and customer experience.

Importance of a Custom Domain for Your Shopify Store

A custom domain name is like your business’s address on the internet. It’s how customers find you and remember you, so it needs to be relevant, easy to remember, and reflective of your brand. A custom domain is more professional and credible than a generic Shopify URL, and it can significantly enhance your brand’s visibility and recognition.

For example, which of these is easier to remember: or It’s clear that a custom domain is more straightforward and more aligned with your brand .

Step-by-Step Guide to Registering Your Domain with Shopify

When it comes to registering your domain with Shopify, here’s a simple step-by-step guide to get you started:

  1. Check Domain Availability: First, ensure your chosen domain name is available and there’s no trademark on your name. If your ideal domain isn’t available, consider variations or creative top-level domains (TLDs).
  2. Purchase Domain: Once you’ve found a suitable domain, you can purchase it directly through Shopify, which simplifies the setup process.
  3. Link Domain to Shopify: After purchasing, link it to your Shopify store. This process is straightforward and mostly automated when you buy your domain through Shopify.
  4. Set Up Email Forwarding: Finally, set up email forwarding for your domain. This allows you to receive emails at a custom email address that matches your domain, further enhancing your brand consistency.

At Captains & Cowboys, we’re here to support you throughout this process. We have the expertise and experience to guide you in making decisions that align with your branding and business goals. Whether you’re just starting out or looking to improve your existing Shopify store, we’re committed to helping you succeed.

In our next section, we’ll talk about selecting and setting up your sales channels, an important step in reaching your customers wherever they are online.

Selecting and Setting Up Your Sales Channels

Overview of Shopify’s Sales Channels

After registering your website’s name and domain, the next step in your Shopify store launch checklist is setting up your sales channels. A sales channel is the medium through which you sell your products or services. Shopify offers a variety of sales channels, allowing you to reach your customers in different ways.

A 2017 survey from the Harvard Business Review found that just 7% of consumers shop only online; the consumer base is growing increasingly multi-channel; in fact, 73% use multiple channels to conduct a single purchase with a brand. This means the chances of reaching a wider customer base and increasing sales are higher when you utilize multiple sales channels.

Here are some examples of sales channels that you can add to your Shopify store:

  • Online Store: This is your main ecommerce website where customers can browse and purchase your products.
  • Facebook Shop: A feature that allows you to sell products directly on your Facebook page.
  • Instagram Shopping: Similar to Facebook Shop, you can tag products in your Instagram posts and sell directly from the app.
  • Amazon: You can link your Shopify store to your Amazon Seller account, making it easier to manage your inventory across both platforms.

All sales channels connect with the core of your Shopify business, so you can easily keep track of orders, products, and customers across all platforms.

How to Add Sales Channels to Your Shopify Store

Adding sales channels to your Shopify store is a fairly straightforward process. Here’s a simple guide:

  1. From your Shopify admin, click the + button next to Sales channels in the sidebar menu.
  2. In the Add sales channel dialog, click on the sales channel you want to add.
  3. Click Add channel.

Repeat these steps for each sales channel you want to add. The goal is to meet your customers where they are, so consider adding any sales channels that make sense for your target market.

At Captains & Cowboys, we understand that setting up sales channels can be a daunting task, especially for new Shopify store owners. But worry not, we’ve got you covered. With our Shopify store development services, we can help you set up your sales channels and ensure that your products are visible across various platforms. This way, you can focus more on growing your business and less on the technical aspects of your Shopify store.

In the next section, we’ll delve into building your store’s standard pages.

Building Your Shopify Store’s Standard Pages

When launching your Shopify store, one crucial step in the Shopify store launch checklist is creating your standard pages. These pages serve as the foundation of your store’s online presence and are instrumental in building trust with your customers.

Essential Pages Every Shopify Store Should Have

Based on our experience at Captains & Cowboys, there are a few key pages that every Shopify store should have in place before launch:

Homepage: This is the first place most visitors land, and make a strong impression. A clear and appealing homepage can help attract customers and guide them to the products that interest them.

About Us Page: This page provides an opportunity to share your business’s story, mission, and values, helping to build trust and connection with your customers.

Contact Us Page: A well-structured ‘Contact Us’ page is vital. It assures customers that your business is active and responsive to their queries.

Product Pages: These pages should be detailed and informative, providing all the necessary information about your products. High-quality photos, well-written product descriptions, and clear pricing information are a must.

Policy Pages: Pages detailing your shipping, return, privacy, and terms of service policies are essential. These pages not only keep you legally compliant but also instill trust in your customers by outlining your operations and rules.

Tips for Creating Engaging and Informative Pages

While it’s important to include the above-mentioned pages in your Shopify store, the quality of the content you put on these pages is equally crucial. Here are a few tips to help you create engaging and informative pages:

Be Clear and Concise: Your pages should provide information clearly and concisely. Ensure your message is straightforward and easy to understand to avoid any confusion.

Use High-Quality Images: Visuals can greatly enhance your customers’ browsing experience. Invest in high-quality images to make your pages more appealing.

Proofread: Always proofread your content to avoid any spelling or grammatical errors. Errors can undermine your professionalism and deter potential customers.

Optimize for SEO: Incorporate relevant keywords into your content to improve your store’s search engine ranking. However, ensure the content remains natural and readable.

Update Regularly: Keep your pages updated with the latest information about your products, policies, and company.

Creating these standard pages is a critical part of your Shopify store launch checklist. It not only helps to present vital information about your business but also contributes to building your brand identity and customer trust. In the next section, we’ll cover how to customize your checkout experience and payment process to ensure a smooth shopping experience for your customers.

Customizing Your Checkout Experience and Payment Process

The next step in your Shopify store launch checklist is to ensure your customers have a smooth and easy checkout experience. The checkout process is a critical aspect of your eCommerce store, and if it’s too complicated, it can lead to cart abandonment. In fact, approximately 27% of customers abandon their carts because of a difficult checkout process.

How to Optimize Your Shopify Store’s Checkout Experience

To optimize your checkout process, consider using Shop Pay, an accelerated checkout method specific to Shopify. This method presents customers with a virtual assistant to answer any queries and offers a one-click checkout and smart delivery tracking.

It’s also crucial to double-check your store’s checkout process before going live. Make sure to perform tests to confirm that all payment methods work efficiently and no errors are displayed.

Setting Up Your Payment Gateway on Shopify

Another vital aspect to consider is your store’s payment gateway. Offering multiple payment options can be a significant factor in securing a sale. Customers might not always have their physical cards with them when making a purchase, so providing different payment methods can cater to their needs.

We recommend including the following payment methods at a minimum:

  • Visa
  • American Express
  • Mastercard
  • Shop Pay
  • Apple Pay
  • Google Pay
  • PayPal

The goal is to make the purchase process as simple and easy as possible for your customers. A streamlined payment and checkout process can greatly enhance the shopping experience, leading to higher customer satisfaction and increased sales.

In the next part of our Shopify store launch checklist, we’ll look at how to set up taxes and shipping, another critical aspect of your online store. Make sure to stick around!

Setting Up Taxes and Shipping

When launching your Shopify store, it’s crucial to correctly set up your taxes and shipping. These two elements significantly impact your bottom line and customer experience. Let’s dive into the process of how to configure your tax settings and set up your shipping rates and methods in Shopify.

How to Configure Tax Settings on Shopify

To ensure compliance with tax laws and avoid unnecessary financial losses, it’s essential to correctly configure your tax settings. Shopify provides an easy-to-navigate tax setting interface that allows you to set up tax rates based on your business location and where you ship your products.

To configure your tax settings, navigate to your Shopify admin panel, select ‘Settings’, then ‘Taxes’. Here, you can add or update tax rates for every region where you have customers. If you’re unsure about which tax settings to use, Shopify has a helpful guide that can assist you in navigating taxes for your online store.

Tax laws can vary significantly based on your location and your customers’ location, so seek advice from a tax professional or local tax authority to ensure you’re compliant with all relevant tax laws.

Setting Up Shipping Rates and Methods on Shopify

Just as important as tax settings is setting up your shipping rates and methods. Your shipping strategy can either attract customers or drive them away. It’s important to strike a balance between affordability for your customers and profitability for your business.

To set up your shipping rates and methods, go to your Shopify admin, click ‘Settings’, and then ‘Shipping and delivery’. Here, you can create shipping profiles, set up shipping zones, and define your shipping rates.

You can set up flat-rate shipping, free shipping, or calculated shipping rates based on the customer’s location, order weight, or order price. Keep in mind that your shipping rates and methods should reflect the real costs you incur to package and deliver your products.

Before finalizing your shipping settings, consider testing different shipping strategies to see which one works best for your business and your customers.

Your tax and shipping settings directly impact your profit margins and customer satisfaction. Therefore, regularly review and adjust these settings as needed.

In the next section of our Shopify store launch checklist, we’ll discuss the importance of conducting a content audit and optimizing your Shopify store’s content.

Conducting a Content Audit and Optimizing Your Content

Now that we’ve covered the importance of setting up your tax and shipping settings, let’s move on to another crucial step in our Shopify store launch checklist – conducting a content audit and optimizing your content.

Why a Content Audit is Essential Before Launching Your Shopify Store

Before launching your Shopify store, conduct a content audit. This process involves reviewing all the content on your website, including product descriptions, images, videos, and any other elements that contribute to your site’s overall user experience. It helps you identify any gaps, inconsistencies, or opportunities for improvement.

A thorough content audit not only improves the quality of your content but also enhances your website’s SEO. By identifying and fixing broken links, optimizing image sizes, and ensuring all content is relevant and up-to-date, you can improve your site’s ranking on search engine results pages. This can lead to increased visibility, more traffic, and ultimately, more sales.

Best Practices for Optimizing Your Shopify Store’s Content

Optimizing your Shopify store’s content is not just about making it more attractive and engaging. It’s also about ensuring it loads quickly and runs smoothly. Slow-loading images and videos can negatively affect user experience and can even lead to lower SEO rankings.

Here are some best practices we recommend for optimizing your Shopify store’s content:

1. Optimize Images and Videos: Reduce the file size of your images and videos without compromising their quality. This can significantly improve your site’s loading time.

2. Use Descriptive Titles and Alt Text: Make sure all your images have descriptive titles and alt text. This not only improves accessibility for users with visual impairments but also boosts your SEO.

3. Use Shopify Meta Tags: Meta tags can help improve your SEO by providing search engines with more information about your page’s content.

4. Organize Your Content with Collections: Collections can help you organize your products into different categories, making it easier for customers to find what they’re looking for. Learn more about adding collections to your Shopify page here.

At Captains & Cowboys, we understand the importance of well-optimized content. We use data-driven strategies to shape our content designs, considering metrics like visitor engagement and product performance. Our ultimate goal is to help you create an efficient, high-performing Shopify store that effectively engages and converts visitors.

Next up on our Shopify store launch checklist, we’ll discuss the importance of installing analytic tools and essential apps to your Shopify store. Stay with us!

Installing Analytic Tools and Essential Apps

When establishing a Shopify store, have mechanisms in place that allow you to track, analyze, and optimize your store’s performance. This is where analytic tools and Shopify apps come into play.

Why You Need Analytic Tools for Your Shopify Store

Analytic tools are key to understanding your store’s performance and customer behavior. These tools provide invaluable insights into your business and what drives sales and visits. Shopify includes built-in analytics reporting, but incorporating third-party analytics tools like Google Analytics, Google Search Console, and Adobe Analytics can provide a deeper understanding of your business’s performance and help you identify areas for growth or improvement.

At Captains & Cowboys, we leverage these tools and more to develop focused campaigns for our brands. We analyze a range of data, including visitor engagement, product performance, and purchase data. We also examine where your audience and customers are coming from – whether it’s Google search, Facebook, email marketing, or social media marketing. This data-driven approach enables us to optimize key performance indicators such as conversion rates and average order value, ultimately aiming to maximize ROI and mitigate any potential issues.

Essential Shopify Apps to Enhance Your Store’s Functionality

Next on our Shopify store launch checklist are essential apps. Shopify boasts a wealth of apps in its App Store, but it’s important to be discerning when choosing which ones to install. Not every app is suitable for your business, and installing too many can unnecessarily increase your monthly expenses and slow down your website.

When selecting apps, focus on those that align with your business needs and goals. For instance, if your business doesn’t have a TikTok account, there’s no need to link a TikTok app to your Shopify store. Each app should serve a specific purpose and contribute to the overall performance and success of your store.

At Captains & Cowboys, we help brands choose the best partners and provide custom web design integrations to maximize brand consistency. We’ve partnered with world-leading technology, including Shopify Plus partners & apps, to harness the power of Shopify and vital Shopify features to scale and grow the most efficient ecommerce stores.

Next on our Shopify store launch checklist, we’ll discuss the importance of building a prelaunch marketing strategy to drum up excitement and traffic for your store launch. Stick around!

Building a Prelaunch Marketing Strategy

As we move forward on our Shopify store launch checklist, it’s time to delve into the realm of prelaunch marketing. This is where we lay the groundwork for your store’s visibility and customer engagement even before it goes live.

Importance of a Prelaunch Marketing Strategy for Your Shopify Store

The importance of a robust prelaunch marketing strategy for your Shopify store cannot be overstated. It goes beyond merely announcing your store; it’s about creating a buzz, building anticipation, and fostering a sense of excitement among your target audience.

A well-thought-out prelaunch marketing strategy helps you reach out to your potential customers and engage them effectively. It not only builds awareness about your brand and products but also helps you understand your audience’s preferences and behaviors better.

Moreover, it aids in generating initial traffic and potential sales the moment your store goes live. It can help you hit the ground running and maintain momentum as your online store progresses.

Effective Prelaunch Marketing Tactics for Your Shopify Store

In order to make the most of your prelaunch phase, it’s crucial to employ effective marketing tactics that resonate with your target audience and align with your brand values. Here are a few strategies that we, at Captains & Cowboys, recommend:

1. Understand Your Target Audience: The first step in any marketing plan is to understand your target audience. Identify their needs, preferences, and the platforms they frequent. This will allow you to tailor your marketing efforts to suit their tastes and habits.

2. Utilize Social Media: Social media platforms are powerful tools to reach and engage your audience. Share teasers, behind-the-scenes looks, or product sneak peeks to build anticipation. And remember, not all platforms may be relevant to your audience. As we highlighted in our blog post, if your target audience doesn’t use Pinterest, for instance, there’s no need to focus your efforts there.

3. Create Engaging Content: Develop content that speaks to your audience and communicates your brand story effectively. This could be blog posts, videos, infographics, or even podcasts.

4. Leverage Email Marketing: Start building your email list from day one. Send out exclusive content, product previews, or special discounts to your subscribers to keep them engaged and excited about your launch.

5. Collaborate with Influencers: Influencer marketing can be a great way to reach a wider audience. Find influencers who align with your brand and can authentically promote your products to their followers.

A well-planned prelaunch marketing strategy is not just about creating hype; it’s about building relationships with your future customers and setting the stage for long-term success. As your trusted Shopify partners, we’re here to help you navigate these steps and ensure that your Shopify store launch is a resounding success.

Launching Your Shopify Store

Final Checklist Before Launching Your Shopify Store

After all your meticulous preparations, it’s time to cross-check everything one last time with our comprehensive Shopify store launch checklist. Here’s what you need to double-check:

  1. Ensure all your sales channels are properly integrated and functioning.
  2. Verify that your custom domain is correctly linked to your store.
  3. Test your payment gateway to ensure smooth transactions.
  4. Review all your standard pages for errors and ensure they’re complete and informative.
  5. Check your email notification settings, ensuring they’re correctly configured.
  6. Conduct a final content audit, ensuring everything aligns with your brand voice and is free of errors.
  7. Make sure all images on your website are optimized for speed and SEO.
  8. Confirm that your analytics tool is installed and functioning correctly.
  9. Review your prelaunch marketing plan and ensure all elements are ready to go live.
  10. Check your tax and shipping settings.
  11. Ensure your contact information is easy to find and up-to-date.
  12. Keep only the essential apps installed to maintain optimum site speed.
  13. And lastly, verify your billing information is accurate.

How to Announce Your Shopify Store Launch

Having crossed the t’s and dotted the i’s, you’re finally ready to announce your Shopify store launch. Here’s how we at Captains & Cowboys recommend doing it:

Press Release: Draft a press release announcing your store launch, highlighting its unique selling points. Share it with relevant online media outlets related to your industry.

Email Marketing: Leverage your email list to announce your store launch. Offer an exclusive discount to your subscribers as a launch special.

Social Media Announcement: Post about your launch on all your social media platforms. Consider running a contest or giveaway to generate buzz.

Influencer Marketing: Partner with influencers in your industry to announce your store launch. Their endorsement can lend credibility to your store and drive traffic.

Launching your Shopify store is just the beginning. With ongoing optimization, data-driven strategies, and customer-focused tactics, we are here to help you grow and scale your Shopify store to new heights. Let the journey begin!


Recap of the Ultimate Shopify Store Launch Checklist

Launching a Shopify store involves a myriad of steps. To recap, here’s our ultimate Shopify store launch checklist:

  1. Understand your goals and choose an appropriate pricing plan.
  2. Register your website’s name and domain.
  3. Select and set up your sales channels.
  4. Build your Shopify store’s standard pages.
  5. Customize your checkout experience and payment process.
  6. Set up taxes and shipping.
  7. Conduct a content audit and optimize your content.
  8. Install analytic tools and essential apps.
  9. Build a prelaunch marketing strategy.
  10. Launch your Shopify store.

Each of these steps is crucial to ensure a smooth and successful store launch. And remember, even after the launch, your work isn’t done. Continuous optimization and adjustment based on customer feedback and data analytics is key to long-term success.

Final Thoughts on Launching a Successful Shopify Store

Launching your Shopify store can feel like a daunting task, but with a clear and organized Shopify store launch checklist, you can ensure that you have all your bases covered.

The launch is just the beginning of your eCommerce journey. It’s a dynamic process that requires continuous learning, fine-tuning, and adapting to the ever-changing eCommerce landscape.

At Captains & Cowboys, we are dedicated to helping you navigate this journey. We’re not just about launching your store, but also about supporting you in your ongoing growth and success. We provide data-driven strategies, expert Shopify web design, and ongoing support to help you achieve your business goals.

So, are you ready to launch your Shopify store and embark on your eCommerce journey? We’re here to guide you every step of the way.

For more insights and expert advice, check out our blog and our services to learn how we can help you make your Shopify store a success.

The key to a successful Shopify store is preparation, execution, and continuous optimization. Happy launching!