The way brands and customers communicate and interact with each other has been changed significantly by social media. It’s become the preferred way to ask questions, relay information, and receive feedback. There are several different ways to build a strong relationship with your consumers, whether it’s through your email marketing, content,
The days of having to leave the house, deal with traffic, find parking, and fight the crowds in a retail environment are long gone. Online shopping is not as foreign to most consumers like it once was. It’s now mainstream and preferred, due to its convenience and ease of use,
Words are powerful, words spark emotion and transport people into a different mindset. They forge an emotional connection between the experience of one person and another. Words make the web work. We live in a time when most people instantly search online before making a purchasing decision. When you want
At its core, your content marketing strategy is your “why.” Why are you creating content, who are you helping, and how will you help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable
Today’s consumers look to brands for inspiration and guidance. This is why we help brands meet customers where they are by delivering the right experience at the right moment. We combine storytelling and utility to help people understand our partner’s brand and their unique points of view.