The way brands and customers communicate and interact with each other has been changed significantly by social media. It’s become the preferred way to ask questions, relay information, and receive feedback. There are several different ways to build a strong relationship with your consumers, whether it’s through your email marketing, content, brand messaging on your website, or old school offline marketing, but I want to dive into how to do it through social media. Currently, there isn’t a more effective way to create an authentic relationship.
The days of having to leave the house, deal with traffic, find parking, and fight the crowds in a retail environment are long gone. Online shopping is not as foreign to most consumers like it once was. It’s now mainstream and preferred, due to its convenience and ease of use, along with it being a lower cost option in most cases.
Words are powerful, words spark emotion and transport people into a different mindset. They forge an emotional connection between the experience of one person and another. Words make the web work. We live in a time when most people instantly search online before making a purchasing decision. When you want to find information on something what do you do? You search online, sometimes over and over again, until you have a good idea about what you want and who you want it from.
At its core, your content marketing strategy is your “why.” Why are you creating content, who are you helping, and how will you help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.