Reach Your Target Audience Directly With The Right Content

Email Marketing Management

Goal-Driven Email Marketing Services

Let Captains & Cowboys Set Up Email Campaigns That Fit Your Business Objectives

Captains & Cowboys offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. We invest in state-of-the-art email marketing software and conduct continuous training to deliver marketing automation services that provide value and increase profitability.

  • Build Customer Loyalty

  • Expand Your Business Reach

  • Hyper-personalized communication

  • Track Your Analytics

Captains & Cowboys Understands The Importance Of Email Marketing

Strong client relationships require regular brand interactions and routine email marketing communication with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is 6 to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Email campaigns are proven to have better reach and potential for engagement that traditional marketing methods. The experienced email marketing specialists at Captains & Cowboys can help you target audiences on any device while staying non-invasive and compliant with regulations.

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you're able to reach out to different audience segments with a personal touch.

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allows you to communicate and engage with your ideal market segments in a matter of minutes.

Online email marketing offers various ways to test and see if you're hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the number and translate them to valuable applications to better reach your audiences.

Drive More Conversion

Captains & Cowboys Email Marketing Services

Email Marketing Performance Audit & Strategy

As trends emerge and go, your email marketing strategy must adapt. Captains & Cowboys performs B2C and B2B email marketing audits to determine factors that influence your marketing success and pinpoint issues that disrupt your email marketing strategy. Our audit and strategy service covers the following.

  • Campaign And Template Review

    Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line and calls-to-action (CTAs) to identify problems and inefficiencies.
  • Technical Review

    To ensure your email newsletters and other marketing emails hit the right inboxes, we review all technical issues with your current configuration. These include your spam complaints, deliverability issues and potential domain and IP blacklisting.
  • Data Review

    On average 25-33% of email addresses become outdated every year. To ensure you're working with updated email lists, we set a benchmark for email metrics, review your top and lowest performing campaigns and analyze unsubscribes and subscriber demographics.
  • Program Review

    The email marketing team at Captains & Cowboys reviews your existing email automation, audience segmentation, email list health (growth/shrinkage) and compiles a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your email marketing results.
  • Recommendations

    After completing our audit, our email marketing specialists compile and present recommendations for code and design, content and CTA. We also provide proposals on the frequency of emails sent, send day and times, automation and potential for A/B testing.

Custom Template Design & Development

Don't have the in-house resources needed to create email marketing newsletters and drip campaign templates? As your dedicated email marketing services provider, Captains & Cowboys designs, develops and deploys updated email templates that match your branding and desired user experience (UX). Our custom template design and development services include the following.

  • Superior Template Design

    At Captains & Cowboys, we believe that a great email is more that just an attractive message that hits your inbox. Our email marketing agency designs email marketing newsletters and drip campaign templates built with clean code and responsive to all email clients and screen sizes.
  • Installation On The ESP Of Your Choice

    Do you need help getting your template installed on your preferred email service provider (ESP)? We've got you covered! Our email marketing team takes your completed design and transfers it over to your chosen ESP, so all you need to do is start sending emails.
  • Quality Assurance (QA) And Testing

    Captains & Cowboys runs each of our email newsletters and marketing email designs through multiple industry leading tools to ensure they are well coded, responsive and work exactly as intended. Build more emails faster with help from the Captains & Cowboys email marketing agency.
  • Training On Custom Templates

    We don't just deliver a well designed template, the email marketing experts at Captains & Cowboys teach you how to use it! Each delivered template comes with a video training that walks you through the design and email process.
  • Compatibility With Top Email Clients

    We work with closely with your team to ensure our templates capture your unique branding, preferences and brand messaging. Our email templates work with over 30 ESP providers, devices and operating systems (OS).

Email Marketing Management

Need help with your monthly email services? Captains & Cowboys collaborates with your in-house team to develop an effective email marketing strategy that drives long-term profitability. Our email marketing management service includes the following.

  • Review Of Marketing Goals And Targeting

    Captains & Cowboys works with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to meet your unique goals.
  • Brand Guidelines And Asset Coordination

    Consistency is key to acquire email marketing return on investment. That is why we adhere to your brand guidelines. We also know that content needs changing, so our account managers optimize and organize all the items we need to drive brand success and develop a marketing calendar.
  • Campaign Design And Deployment

    Captains & Cowboys email marketing services include everything from start to finish, so you don't have to worry about a single thing. Our team designs and develops each email to your specifications. With Captains & Cowboys email marketing services you can rest assured we are always focusing on attaining your goals.
  • Ongoing List Maintenance

    Reliable email marketing agencies do not just focus on engaging your audience; they also ensure you're targeting the right people and segmenting unengaged contacts. As an email marketing service provider, our goal is to increase your engagement with ongoing list maintenance. We ensure the right message is sent to the right contact every time.
  • Campaign Tracking And Reporting

    Our email marketing optimization team provides detailed monthly reports on your email marketing campaigns. These reports break down each campaign sent over the previous month, highlighting engagement metrics such as open rate, click rate, conversions and more!
  • Ongoing Management And Optimization

    Sometimes, additional work is needed to ensure the best health of your ESP. This can include additional segmentation, list cleaning, revising the marketing strategy based on engagement and many other factors. The email marketing team at Captains & Cowboys works hard to ensure your account is optimized and operates at peak performance.

Email Marketing Automation Management

Email marketing for eCommerce, Shopify or other business types is so much more than launching monthly email newsletters and email marketing campaigns. To tame your email marketing optimization to the next level, email automation is vital. Our email marketing automation management includes the following.

  • Drip Campaign Sequences

    Keeping your audience engaged required ongoing communication. Our email automation service identifies which drip-sequences are best for your business and industry. We also create multi-step campaigns to keep your contacts engaged and increase conversions.
  • Welcome Series

    Each time a new customer or lead submits information to your business, they are expressing interest. Give them what they're looking for with a custom-built welcome series. Our email marketing expert builds a multi-step sequence that educates your contacts and encourages conversion.
  • Customer Win-Back

    Sometimes, customers and prospects tend to get distracted and start looking into the competition. Reclaim unengaged contacts and add them back to your list of active subscribers with our email service team's win-back reengagement automated campaigns.
  • Web Activity Campaigns

    We use insights from your websites activities to build highly-targeted campaigns and display content specific for each visitor. This is an advanced way of making product recommendations based on products views, actions taken or specific clicks on certain webpages.

ESP Review & Migration

Does your current ESP fit your needs or do you need to switch platforms to something more capabilities? Are you experiencing issues with reporting, data or integrations? As your email marketing agency, we help you evaluate your options to acquire the highest possible email marketing return on investment. Our email marketing ESP review and migration service includes.

  • Demo And Presentation

    Wondering which ESP suits your business? Once we've determined the best potential fits, we will act as a liaison between the ESP's customer service team and your company. Our email marketing automation agency sets up interactive, educational demos, so you can gain a solid understanding of each option.
  • Data Migration And Setup

    Ready to move forward with a specific ESP? Captains & Cowboys will assist you in making the transition smooth. We will handle: data migration, transfer, integration setup, automation setup, email template transfers, and domain authentication.
  • Initial Audit

    Some email marketing agencies make the mistake of disregarding campaign audits, and this results in an ineffective email marketing solution. At Captains & Cowboys, we complete a thorough initial audit to better understand the challenges you're facing with your current ESP. This could include lack of specific reports, missing integrations or the need for specific automation.
  • ESP Research

    We work with some of the industry-leading ESPs and review each platform to make the best recommendation for your specific needs. Email marketing platforms range from basic, entry-level software to robust ESPs. Our email marketing agency examines each platform to provide you with a few options that match what you are looking for.

E-commerce Email Marketing Services

Looking for the best email marketing for Shopify? Our eCommerce email marketing team is expertly trained to use various ESPs to facilitate Shopify email marketing. Step-up your eCommerce business with out eCommerce email marketing services and robust automation. Our eCommerce email marketing services include.

  • ESP Migration

    Do you have an established ESP, but it's not ideal for your eCommerce email marketing campaigns? The Captains & Cowboys team migrates your existing campaigns, templates and segmented contacts to your preferred ESP in a timely manner to get you back up and running in no time!
  • Email Strategy

    Our email marketing eCommerce team determines the best strategy to reach your target audience. We provide recommendations on automated campaigns, content strategy, discount recommendations and a plan for going email campaigns.
  • Template Design

    Captains & Cowboys email marketing eCommerce team comprises expert designers and developers that build templates from scratch. We know the ins and outs of Shopify email marketing an eCommerce marketing best practices. We also create templates that engage your audience and drive up conversions.
  • Email Automation Strategy

    Our Shopify email marketing and eCommerce experts create a plan to harness predictive tools in building workflows and automated campaigns that encourage and trigger future purchases. From abandoned cart and shopping sequences to welcome series and VIP reengagement automation, we've got you covered!
  • Email Marketing Management

    Searching for a team to create eye-catching, engaging email marketing eCommerce campaigns that keep your audience updated with current offerings and promotions? Captains & Cowboys plan, design and test Shopify email marketing campaigns to increase conversions and drive revenue.