Executive experience without the full time cost
Outsource Your Ecommerce Department
Get an experienced Ecommerce Department To Launch And Manage Your Online Business.
Whatever gaps you have in your ecommerce department, Captains & Cowboys offers need based resources to complete P&L level management of your Shopify business including strategic consulting, technical Shopify development and maintenance, design and branding, Shopify operations, customer support, analytics and end to end digital marketing.
Grow your ecommerce sales and achieve your revenue goals
Catalog Management
Our managed Shopify services include everything from product title creation and writing detailed product descriptions to product attribute data enrichment that reshape your online store with engaging content. We map product content across sales channels, adhering to Shopify guidelines and algorithms.
- Content Creation & Optimization
- Product Content Syndication
- Digital Asset Creation
Product Taxonomy
Online shoppers expect easy navigation and perfect product categorization. Captains & Cowboys creates well-structured product taxonomies that are appropriately mapped to give your customers the best shopping experience. We also track user journeys and check product search feasibility to enable product filtering.
- Taxonomy Creation
- Product Classification
- Attribute Sets Creation
Inventory Management
Ensuring a smooth shopping experience for your customers starts with inventory management. Ordering, product storing, listing, selling - Captains & Cowboys manages everything for you.
Customer Management & Segmentation
Under our ecommerce management working processes, we keep track of your website's each and every activity, monitor changes, and record data accurately for you.
Customer Support
Tracking & Analytics Implementation
- Creating Performance Metrics
- Analytics / Data Reporting
- Implementation Of Google Analytics, Webmaster Tools & Merchant Center
Marketing
- Managing Digital Ad Campaigns Through Search Engines, Social Networks, And Online Ad Networks To Drive Traffic
- Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC) & Search Engine Optimization (SEO)
- Managing Social Media Marketing Campaigns And Content
- Email Marketing Including Maintaining Calendar, Campaign Setup, List Segmentation, Product Selection, Email Delivery & Performance Analysis
- Marketing Through Google Adwords & Affiliate Channels
- Press Releases
Strategy
- Create & Implement Comprehensive Ecommerce Strategies For Improving Conversion Rate
- Create Masterplan Of Webstore Which Is Easy To Explore And Provides Easy Navigation And Efficient Checkout
- Develop & Implement Marketing Strategies, Campaigns & Promotions
- Diversify Payment Channels
- Setup Back Office Processes And Ensure That Backend Order Fulfillment Processes Are Defined, Implemented & Operating In An Efficient and Sustainable Manner
- Build Systems and Protocols Internally That Ensure All Content Is Optimized
- Assess The Competitive Landscape By Examining The Merchandising Strategies Of Key Competitors and Identifying Market Trends