Scale your business without scaling complexity.

Bring your brand to life with content that makes a difference.

One upon a time, social media was easy enough to manage on your own. A Tweet here, a follow there, and some icons in the footer of our websites and emails. Set-it-and-forget-it, right? Not anymore. Because now, social media moves at the speed of life, and if your business is growing, it may be time to call in Captains & Cowboys. Need a plan for social to reach your ideal audience? Want monthly analysis and a continual feedback loop to help reach your social channel goals? Let Captains & Cowboys mange your unique social media needs - which can be varied, extensive and exhaustive - and build a strong online presence to get you back to what you love most: running and growing your business.

  • Content strategy with quarterly reviews and adjustments

  • Concept development, art direction and content production

  • Community growth management and genuine interactions

  • Assigned account strategist, 1-phone call away

Captains & Cowboys proven Social Media Marketing Process

You will be assigned a dedicated social media account manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email, text, or schedule a phone call.

The first step we will take with your social media management is to perform research and develop a strategy. We will do a competitive analysis, develop a buyer's persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your socials to show you the roadmap to success.

Once you agree on the social media strategy we develop, we will start execution. We will develop social media posts that are unique to your brand. For quality assurance, this content will be prepared in a monthly content calendar. You will have the opportunity to review and approve before anything goes live on your social media profiles.

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view real-time progress.

Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond to all within 24 business hours. In addition, we use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.

Social Media Marketing For Small Businesses

Reach your niche audience with a robust social presence

Social Media Platforms We Manage

  • Facebook Management

    Boasting over 1 billion daily active users, Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. Its main appeal lies in its low-cost marketing, exact targeting and organic follower engagement.
  • Instagram Management

    About 1/3 of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. Adapt social media marketing management on this platform to achieve your sales goals. You can leave the legwork to Captains & Cowboys.
  • Youtube Management

    Our YouTube management approach simplifies embedding search engine optimization (SEO) best practices into your channel. We will research the most appropriate title tags and descriptions to go with your video uploads.
  • Linkedin Management

    The Captains & Cowboys team has found LinkedIn an optimal place for business-to-business (B2B) companies to compel executives and decision makers to partner with them. We take advantage of its native social media software to employ lead-generating enterprise social management.
  • Pinterest Management

    No other social media management agencies are as committed as Captains & Cowboys in strategically posting, optimizing and positioning your pins. Responding to inbound engagement like comments, questions and feedback is also a part of our social media management business strategists day.
  • TikTok Management

    TikTok has taken social media by storm and helped level social media management for small businesses. Step up with TikTok for Business solutions that are well-designed for targeting, forging an authentic connection with and empowering the next generation. Entrust your social media content management to the specialists at Captains & Cowboys who understand how this massive platform works.

Your search for the right social media management company ends here

Captains & Cowboys offers comprehensive Facebook and Instagram strategies as well as TikTok and YouTube management. In fact, Captains & Cowboys provides a full suite of social media marketing and management services that company owners and marketers (no matter their niche) can believe in.

Furthermore, we integrate our social media follower growth tactics into your email marketing campaigns for targeted reach and engagement. We also align your social strategy with your website optimization tactics to help increase site traffic and boost your conversion rate. In this way, your social media strategy is supported by your other marketing strategies and vice versa.

Why choose Captains & Cowboys for your social media management

Small business owners are choosing to collaborate with experts, as social media management is no easy feat. It requires meticulous attention and time to master. Here at Captains & Cowboys, we cater to your specifications, no matter your industry, size of business or budget. Our aim is to pass on to clients the benefits of knowing the ins and outs of each process through our almost two decades worth of social media marketing background. Let our data-driven team manage and guide your social media accounts towards your desired results.

  • Deliverable-Based Packages

    From content and engagement to strategy and analytics, Captains & Cowboys manages small and large scale deliverables for clients each month. Say you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
  • Extensive Subject Matter Expertise

    We match you with the best social media strategist on our team, based on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.
  • Dedicated Account Managers

    Consider Captains & Cowboys social media management agency as an extended unit of your marketing team. As a direct social media management client, an account manager will be working closely with you from start to finish. Think of your account manager as your go-to person from the inside, providing you with an overview of the details of your progress.
  • Sharp Trendspotting

    Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within Captains & Cowboys. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
  • Quality Over Quantity

    As with any digital marketing process, social media content management is dynamic and always advancing. Our team stays on top of changes, adapting strategies and techniques accordingly.One of the most vital pivots we've made is to move from increasing posting frequency
  • Semi-Monthly Reports

    For the most accurate picture of your accounts, you're given mid-month and monthly reports. Your account manager is also available to answer any questions you may have.

Social Media Management Services

Social platforms let you touch base with your target audience and promote your offerings at digital speed. But there's a right way to boost your brand visibility and achieve your business goals, and it's called social media marketing. Our social media management services include this process, which combines market research, strategy-building, consumer engagement and campaign-based social media marketing management.

Choose the social strategy that keeps 63% of consumers clicking: paid social advertising. Leverage this lucrative trend and devise the best social media management game plan with the experts at Captains & Cowboys. We select platforms where your target audience is found and create custom-built ads that appeal to them. Campaigns are aligned with your budget, turning clicks into purchases and maximizing your return on ad spend (ROAS).

What is social media management without brand management? From Facebook management to TikTok management, Captains & Cowboys plans, executes and monitors organic and paid brand campaigns on multiple platforms. Our social media management custom solutions enable you to establish a positive brand image, amplify your reach and ramp up sales and profits.

80% of customers want to interact with brands using social media. If you want to expand your market and enlarge your social following, enhance future results with our sustainable growth strategy. You can rely on our Facebook and Instagram management services for an integrated approach that spans social media, email enrollment, and website traffic.

Point visitors to your site or secure visibility for your links in social search results through proper social media optimization. With guidance from your dedicated social media manager, website links are distributed on your social profiles, increasing exposure and extending lifespan. Captains & Cowboys can help you leverage the fact that search engines can also index your organic post if they are relevant to people's queries.

Feature videos across your accounts to assist users in understanding your products or services. Videos are a profitable addition to your marketing arsenal, and our in-house team is here to handle full production, which other social media management agencies tend to outsource. We have masters of the trade to conceptualize, film, edit and finalize your ad, demo, explainer, event highlights or testimonials.

Research shows that over 50% of consumers head off to social media to research products. Capture their attention with high-value, engaging posts crafted by Captains & Cowboys social media content management and creation pros. We design organic social content that attracts interest and influences decisions among your followers, while paid social content drives traffic and potential leads to your site.

Build a positive brand identity by maintaining goodwill with all stakeholders, responding to reviews and growing your following on social media. Incorporated into our solutions is online reputation management (ORM), which allows you to shape public perception on social platforms. Gain confidence as we gather votes of approval from your customers - a vital component of any business social media management strategy.

Trends And Tactics That Deliver

Different platforms call for different measures. Captains & Cowboys takes on this challenge. Our diverse portfolio allows us to serve those seeking a social media management agency, but our biggest strength is tying everything together to drive the best results.