The Admiral Zaton Boutique Hotel was built differently. We built a brand that was able to stand out. We established a position that was distinguishable within a foreign market by complementing the brand with a quirky personality and expert voice. To activate our refined strategy, we designed the brand to be comical, friendly, and empathetic using a relatable and expressive visual language. We applied this language to all touch points, including advertising, social, and bookings. Together with The Admiral team, we rooted our strategy in a stress-free life, based on their hard product’s perceived benefits. This sentiment influenced the brand platform and, ultimately the way we brought the brand to life.
The Admiral Zaton was our first design & build, as well as our first Hospitality venture. We operated the hotel for four years continuously building the brand and The Admiral persona.
June 29, 2020