Capt. Steezy is known for telling exceptional stories and crafting experiences for its customers. It has a strong, dedicated fan following, and its unique style has solidified the brand as a staple in the world of travel.
The Capt. Steezy team engaged us to help them create a new Ecommerce platform and overhaul their digital experience to elevate their identity, strengthen their connection to customers, grow their direct-to-consumer revenue, and reflect the detail and craft they put into their products.
Approach – Through the creation of a new design system, content strategy, and technology framework, we completely transformed the brand digitally. We introduced new utilities and experiences within the site framework to improve the customer journey, establish branded rituals, and give customers a reason to engage with the brand more frequently and on a deeper level.
June 30, 2020