Back to top

Businesses need promotional products as a cost-effective means of reaching out to more potential customers. This is a low-cost marketing method to drive customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention. 

Promotional products have been in use as a cost effective marketing tactic for years, and so has Captains & Cowboys. Right from new businesses in Bozeman, Montana to big enterprises, these giveaways are marketer’s favorite. 

Some interesting stats about the use of promotional products:

  • In the U.S., 8 out of 10 consumers have one to 10 promotional products.
  • Six out of 10 such consumers keep promotional products with them for up to two years.
  • 85% of people do business with the advertiser after receiving a promotional item.
  • 31% of U.S. consumers own a promotional bag.
  • 89% of consumers can recall the advertiser even two years after receiving a promotional product. 
  • 63% of consumers give away their promotional products when not needed.

A rule of thumb for most marketers to follow for promotional campaigns is to give away items of daily use. However, pick a creative strategy to launch the intiative.

5 REASONS WHY PROMOTIONAL PRODUCTS ARE CRUCIAL FOR ANY BUSINESS:
  • Low-Cost Effective Marketing
  • Instant Brand Recognition
  • Greater Exposure Of Your Business
  • Works As Your Business Card
  • Customer Loyalty

Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand recognition. You can expand the reach of your products and services amongst a larger audience. These items are also excellent for building customer loyalty. 

Find out how Captains & Cowboys can create promotional items for you that drive awareness and sales. 

Follow us