A Comprehensive Guide to Shopify Plus Pricing

Are you a growing business exploring a more customizable and scalable eCommerce solution? When businesses climb their way up the eCommerce ladder, they often find themselves grappling with demands that their current platform can’t meet. Shopify Plus, the heavyweight version of the popular Shopify platform, might just be the powerful ally you need. It offers a host of additional features and capabilities over standard Shopify plans. But, with greater power, comes greater cost. The potentially confusing ins-and-outs of Shopify Plus pricing can act as a hurdle for businesses exploring this viable option.

At Captains & Cowboys, we understand that navigating eCommerce options can feel like sailing through uncharted waters. To help you steer your eCommerce journey with greater confidence, we have put together this comprehensive guide to Shopify Plus pricing.

Before you dive into the deep end and explore the cost implications, here is a quick structured snapshot of what to expect with Shopify Plus pricing:

  • Base Pricing: Shopify Plus starts at a base cost of $2,000 per month.
  • Variable Costs Based on Sales Volume: The fees vary and can increase based on your eCommerce sales once they exceed $800,000 per month. The maximum cost caps at $40,000 per month.
  • Additional Cost Elements: Other cost determinants include transaction fees, optional advanced features, and support services.

To help you visualize the Shopify Plus pricing structure and what it offers, here is a handy infographic:

Detailed infographic explaining Shopify Plus's pricing model and its various components - Shopify Plus pricing infographic infographic-line-3-steps

In the following sections, we will unfurl these cost elements in greater detail, alongside providing a comparative analysis of Shopify versus Shopify Plus. This guide is your compass to make an informed decision about investing in Shopify Plus, understanding its nuances, and making the most of its robust capabilities. Buckle up as we embark on this journey to explore uncharted territories of Shopify Plus Pricing.

What is Shopify Plus?

Shopify Plus, as we at Captains & Cowboys understand it, is an enterprise-level e-commerce platform designed specifically for high-growth merchants and brands. It is essentially an upgraded version of the standard Shopify, equipped with more advanced features to support businesses that are scaling rapidly.

The Purpose and Target Audience of Shopify Plus

Shopify Plus is designed to cater to businesses that have surpassed an annual sales revenue of one million dollars and need more robust resources to support their growth. It provides an array of high-level functionalities, serving as an excellent choice for businesses that need more flexibility, better support options, and deeper access to their store’s code.

Key Features of Shopify Plus

Shopify Plus is packed with exclusive features that provide an extra edge for businesses in the e-commerce landscape. Here are some key features:

  1. Custom Checkout: With Checkout extensibility, Shopify Plus allows you to personalize your checkout experience, including Shop Pay, shipping, and payment pages.
  2. Unique Commerce Experiences: With Shopify Functions, you can design and deploy flexible personalizations in your own app, creating unique commerce experiences that set your brand apart.
  3. B2B Sales: Shopify Plus offers comprehensive solutions for wholesale selling, allowing you to customize the end-to-end experience for each buyer with flexible integrations, open APIs, and automated order processing.
  4. Shopify Audiences: This feature enables more effective advertising across major platforms like Meta, Google, TikTok, Snapchat, Pinterest, and Criteo.
  5. Data-driven Decision Making: With ShopifyQL Notebooks, you can access and analyze your commerce data for more informed decision-making.
  6. Launchpad: This feature is specifically designed for product drops and flash sales, offering higher checkouts per minute, built-in bot protection, and automated event scheduling.

These features, along with Shopify Plus’s capacity to handle a high volume of sales and transactions, make it an ideal platform for businesses aiming for next-level growth. As we proceed further into this guide, we will explore more about Shopify Plus pricing and how you can effectively utilize these features to maximize your return on investment.

The Cost of Shopify Plus: An In-Depth Look

When considering Shopify Plus for your business, understand the different categories of costs involved in Shopify Plus pricing. Let’s break it down for a clearer understanding.

The Basic Monthly Fee

The starting point for Shopify Plus pricing is a monthly fee of $2000. This fee includes a license that allows you to create up to nine expansion stores, often used by merchants to cater to different countries and languages. These additional stores essentially lower your effective monthly charge if you spread the $2000 across these different sites.

Variable Costs Based on Sales Volume

Shopify Plus also includes a variable pricing component, which depends on your store’s monthly transactions. If your store transacts between $0 and $800,000 per month, you’ll pay the flat fee of $2000. However, if your sales exceed $800,000 in a month, your pricing will transition to a variable rate of 0.25% per transaction.

Credit Card Transaction Fees

Another aspect to consider in Shopify Plus pricing is credit card transaction fees. These fees vary depending on whether you use Shopify Payments or a third-party payment gateway. For example, if you use Shopify Payments, the fees for US customers are 2.15% + $.30/transaction for Visa and Mastercard and 3.15% + $.30/transaction for Amex. For international customers, the fee is 3.15% + $.30/transaction. If you choose a third-party payment provider, you’ll pay an additional 0.15% transaction fee on top of the rate your third-party processor charges you.

The Cost of Shopify Plus Apps

Shopify Plus users also often choose to integrate various apps into their store for added functionality. The costs of these apps can vary widely and will depend on the specific apps you choose to use. Some apps may have a one-time cost, while others might charge a monthly subscription fee.

Data Migration Costs to Shopify Plus

If you’re moving your store to Shopify Plus from a different platform, there will likely be costs associated with data migration. This could include transferring product information, customer data, and order history. These costs can vary based on the complexity of the data being moved and the platform you’re moving from.

Design and Development Costs for Shopify Plus

Finally, there are costs associated with designing and developing your Shopify Plus store. At Captains & Cowboys, we offer Shopify web design and Shopify web development, tailored to your specific needs and budget. These costs can vary based on the complexity of your design requirements and the level of customization you need for your store.

Understanding these different categories of costs can help you budget effectively for Shopify Plus and make the most of its powerful features. In the next section, we’ll compare Shopify and Shopify Plus to help you determine which is the right fit for your business.

Comparing Shopify and Shopify Plus

When it comes to choosing an e-commerce platform, understand the differences between Shopify and Shopify Plus. Both offer powerful tools to manage and grow your online store, but they cater to different types of businesses and have different pricing structures.

The Differences in Features and Services

Shopify is a complete e-commerce platform that allows you to start, grow, and manage a business. It’s a hosted solution suitable for small to medium-sized businesses, allowing unlimited products and providing an easy-to-use, drag-and-drop website builder.

On the other hand, Shopify Plus is an enterprise solution designed for high-growth merchants and brands with high annual revenue. It offers more flexibility, advanced features, and support options. With Shopify Plus, you can fully customize your checkout, create personalized commerce experiences with Shopify Functions, sell both B2B and DTC from one place, and gain access to powerful data analysis tools like ShopifyQL Notebooks.

Pricing Differences: Shopify vs Shopify Plus

When it comes to pricing, the differences between Shopify and Shopify Plus are substantial. Shopify offers three primary pricing tiers, while Shopify Plus starts at a base fee of $2,000 per month and increases incrementally after hitting $800,000 in monthly sales, capped at $40,000 per month for $16 million of monthly sales according to Veeqo.

In addition to the base fee, Shopify Plus pricing also includes the build cost of the site, payment processing fees, additional app fees, and site maintenance fees. These costs can vary widely depending on your business’s specific needs and the volume of your online sales.

When to Choose Shopify and When to Upgrade to Shopify Plus

If your business primarily relies on online sales and your annual sales haven’t yet surpassed one million dollars, Shopify’s basic plans could be an excellent fit. You’ll have access to all the essential e-commerce tools you need to run and manage your store efficiently.

However, if your annual sales have surpassed one million dollars, it’s likely time to consider upgrading to Shopify Plus. This platform is designed to support businesses with high levels of growth, offering more flexibility, advanced features, and access to resources that will support larger sales volumes.

At Captains & Cowboys, we provide expert e-commerce solutions to both Shopify and Shopify Plus store owners, helping them grow and hit their conversion rate targets. We can help you determine the right platform for your business and provide the support you need to maximize your online store’s success.

Making the Most of Shopify Plus

Even after understanding the ins and outs of Shopify Plus pricing, maximizing your investment in this powerful platform requires a deep understanding of its features and capabilities. With Shopify Plus, you have the freedom to customize your commerce experiences, utilize advanced tools for growth, expand your B2B selling capabilities, and back your decisions with better data.

Customizing Your Shopify Plus Experience

One of the most powerful features of Shopify Plus is its ability to create a custom checkout experience. Shopify Plus allows you to personalize your checkout experience, including Shop Pay and all information, shipping, and payment pages. This can be achieved with the exclusive checkout extensibility feature, which allows you to customize Shopify Checkout with a drag-and-drop checkout editor or even build a one-of-a-kind experience by developing your own apps. This is a fantastic way to convert more visitors into customers and provide them with a seamless checkout experience. You can learn more about how to customize your Shopify Checkout here.

Utilizing Shopify Plus Tools for Growth

Shopify Plus empowers you with unique commerce experiences that stand out. With Shopify Functions, you can design and deploy flexible personalizations in your own app, extending or replacing key parts of Shopify’s back-end logic to build commerce experiences as unique as your brand. This includes advanced discounts that match third-party systems, personalized automated promotions at checkout, unique checkout validation rules, and custom order routing logic. Utilizing these tools can help you stand out from your competitors and attract more customers.

B2B Selling with Shopify Plus

If you’re in the B2B business, Shopify Plus lets you sell B2B and DTC from one place with tailored end-to-end experiences for each buyer. This includes customized product and pricing publishing, quantity rules, and payment terms. By leveraging these features, you can spend less time managing multiple platforms and more time growing your business. You can explore B2B on Shopify Plus for more information.

Analyzing Commerce Data with Shopify Plus

Successful decision-making in e-commerce relies on accurate and insightful data. Shopify Plus provides you with ShopifyQL Notebooks, a new way to access your commerce data. With this feature, you can explore and analyze your data, visualize your growth, and create custom reports, all powered by Shopify’s intelligent query language that understands commerce. This can be a game-changer in backing your decisions with better data and driving your business growth.

With these features, you can make the most out of your Shopify Plus investment. At Captains & Cowboys, we assist Shopify Plus store owners in maximizing these features and tools to ensure their online stores are optimally configured for growth.

Shopify Plus Success Stories: Real-World Examples

Case Studies of Brands That Benefited from Upgrading to Shopify Plus

One of the best ways to understand the potential of Shopify Plus and its pricing is by exploring real-world examples. These success stories provide insights into how businesses have leveraged Shopify Plus to scale their operations and achieve notable growth.

Jungalow: Boosting Conversion and Sales

One of the standout cases is Jungalow, a home decor brand. After migrating to Shopify Plus, Jungalow witnessed a significant increase in its key performance indicators. Their conversion rate improved by 12%, sales grew by 61%, and customer retention increased by 26.5%. These numbers demonstrate the potential of Shopify Plus to significantly impact your business metrics positively.

B2B and DTC Selling

Shopify Plus has been instrumental in helping businesses seamlessly manage both their B2B and DTC sales from one place. The platform provides all the necessary tools for wholesale selling right in the Shopify admin panel. This means businesses can tailor the end-to-end experience for each buyer, manage multiple platforms less time, and automate order processing. The convenience and efficiency offered by B2B on Shopify Plus have proven to be beneficial for many businesses.

Data-Driven Advertising with Shopify Audiences

Shopify Plus users can also take advantage of Shopify Audiences to make their advertising more effective across major ad platforms. By using audience lists customized for their unique stores, businesses can target ads to shoppers who are more likely to buy. The result is reduced customer acquisition costs and improved return on ad spend.

At Captains & Cowboys, we have seen firsthand how our clients have benefited from upgrading to Shopify Plus. We partner with world-leading technology to harness the power of Shopify Plus and grow efficient ecommerce stores. Our clients’ success stories are a testament to the platform’s effectiveness and the value for money provided by Shopify Plus pricing.

Harness the Power of Shopify Plus

These success stories provide a glimpse into the potential of Shopify Plus. Whether you are looking to improve conversion rates, streamline your B2B and DTC operations, or make your advertising more effective, Shopify Plus has the tools and features to help you achieve your goals.

At Captains & Cowboys, we are committed to helping you make the most of these capabilities. We provide expert support to Shopify Plus store owners, helping them optimize their online stores and achieve sustainable growth. So, if you’re considering upgrading to Shopify Plus, you can be confident that it’s an investment that can pay off in the long run.

FAQs on Shopify Plus Pricing

How Much Does Shopify Plus Cost?

One of the most common questions we hear at Captains & Cowboys is about Shopify Plus pricing. The cost for Shopify Plus starts at $2,000 per month for standard setups and integrations. However, for businesses with higher volumes, there is a variable fee option. These costs are in addition to credit card fees which vary by country and are 0.15% per transaction for third-party payment processors. If you choose to use Shopify Payments, this fee is waived.

Is Shopify Plus Worth the Investment?

The value of Shopify Plus is often best understood when considering the advanced features and resources it provides, particularly for high-growth businesses. Shopify Plus offers a suite of management tools, access to advanced apps, additional API calls for custom app integration, and more. The Merchant Success Program, Shopify POS Pro, and access to a Shopify Plus Community on Facebook are all part of the package.

At Captains & Cowboys, we believe the investment in Shopify Plus is worth it for businesses that are consistently selling a high volume of products and bringing in well over $1 million annually. For these enterprise-level businesses, the additional support and features can significantly boost efficiency and profitability.

What is the Difference Between Shopify and Shopify Plus?

While both platforms offer robust e-commerce solutions, the primary differences lie in the cost, features, and scale of operations. Shopify is a platform that caters to businesses of all sizes, with plans ranging from $29 to $299 per month. Shopify Plus, on the other hand, is designed for high-growth, high-volume businesses and starts at $2,000 per month.

In terms of features, Shopify Plus includes all the standard Shopify features, plus additional resources like advanced report builders, real-time carrier shipping, and an enhanced capacity for API calls. Shopify Plus also offers unrestricted sales limits, making it ideal for businesses with a high sales volume.

What Does Shopify Plus Include?

Shopify Plus includes all the standard Shopify features, plus a suite of additional resources designed to support high-growth businesses. This includes management tools only available to Shopify Plus merchants such as Users, Store, and Shopify Flow. Customers also get access to advanced apps designed for high-growth businesses and support for additional API calls, allowing for integration with custom apps.

Furthermore, Shopify Plus users have access to the Merchant Success Program, the Shopify Plus Partner Program, Shopify POS Pro, and a Shopify Plus Community on Facebook. These tools and resources are designed to provide a higher level of support to help businesses scale and succeed.

To sum it up, when it comes to Shopify Plus pricing and features, it’s all about providing a higher level of support and resources for businesses that are ready to scale. With the right strategies and expert support, such as the services we provide at Captains & Cowboys, Shopify Plus can be an investment that drives significant growth for your business.

Conclusion: Is Shopify Plus Right for Your Business?

In the end, the decision to make the leap to Shopify Plus comes down to assessing your business’s specific needs, goals, and resources. Shopify Plus pricing may seem steep, especially compared to the regular Shopify plans. However, the host of high-level features, advanced tools, and additional support it offers are specifically designed to cater to the needs of an enterprise-level business that is experiencing, or preparing for, rapid growth and large sales volumes.

If your business is consistently selling hundreds of thousands of products and bringing in well over $1 million annually, Shopify Plus can provide the scalability and flexibility you need to manage and grow your business effectively. It’s not just about the number of products you sell or the revenue you generate though. It’s also about how much you value having a higher level of support, additional integrations, customizability, and other exclusive features like the advanced report builder and real-time carrier shipping.

As you consider whether to upgrade, remember that you don’t have to navigate these decisions alone. At Captains & Cowboys, we specialize in providing expert Shopify and Shopify Plus services, from web design and development to conversion rate optimization and long-term strategic consultancy. Whether you’re a beginner just starting out with Shopify or an enterprise-level business considering Shopify Plus, our team is here to help you make the best decisions for your online store.

The ultimate goal is to provide the best possible shopping experience for your customers. Therefore, when considering Shopify Plus, ask yourself whether the additional features it offers can help you achieve that goal. If the answer is yes, then Shopify Plus might be the right choice for your business.

For more information on Shopify Plus and how it can help your business, check out our Shopify Plus page. To learn how we’ve helped other businesses like yours, explore our portfolio.

Investing in Shopify Plus is not just about cost, but about value. And the value it can bring to your business in terms of scalability, flexibility, and growth opportunities can be immense.