We believe that the design of a website is the most important factor when converting visitors into customers. As an experienced Shopify web design team, we’ve worked with businesses and projects of all sizes to design and develop Shopify & Shopify Plus websites. This page explains our approach, as a Shopify agency, to Shopify specialist web design. Our Team of Shopify web designers work hard to incorporate your brand identity, products and goals at the very heart of the visuals we create.


Design has never been more important to differentiate your ecommerce business from the competition, our Shopify web designers help capture the imagination of your visitors to keep them coming back. Our approach to ecommerce is focused on visuals but also on clear journeys to payment / conversion pages – minimizing the number of clicks to checkout. Our Shopify web design services go far beyond great visuals, we incorporate user-friendly sitemaps to deliver key marketing messages, seo considerations, products, and promotions. So your customers are immersed in an entirely branded experience.

Before we begin any Shopify web design project, we conduct in-depth and insightful discovery and research to truly understand your business. Not only do we delve into your personal design tastes, but we also consider your main competitors from a Shopify web design standpoint. Within our discovery phase our mssion is to truly understand your business goals whilst being surrounded by information from your market. We also conduct a full website audit of your previous website to understand what works and what doesn’t.


Before our in-house team of Shopify web designers delve into the depths of their immersive and vibrant craft, they plan out every page of a website’s sitemap creating wireframes. This allows our team to ensure we are drip-feeding diverse and engaging content throughout every page, prompting visitors to explore more and of course purchase from your store. Web design wireframing allows our dedicated Shopify web design team to lay the foundations prior to creating the very best designs for your website users and customers. We work with a variety of apps and hundreds of customer features / data to ensure the features embedded within Shopify templates match your brand and are consistent with the websites intended experience.

Whether you’re migrating from another ecommerce platform such as Magento, BigCommerce, Squarespace or WordPress, or if you’re looking to build an online store completely from scratch, wireframing allows the foundations of your store to be setup, ensuring that the design project will meet your business and company needs and deliver results. Considering everything you need and the range of changes or advice can be overwhelming – the Captains & Cowboys team is here to support you every step of the way.


We view Shopify web design as something of a journey for a user to explore through a variety of pages to receive your brand’s story and current marketing campaigns. Through our experience in building ecommerce websites, we’ve developed strategies that work. We consider user interaction at every level of a page to maximize engagement. In addition, we dive into the long-term analysis of your visitor’s behavior to identify weak points to provide insight to optimize and develop for the future. We balance performance with creativity and also consider how customers found you whether it was from Instagram, search or even video – we consider the type of audience and how customers will land.

We understand every business is different and each has it’s own requirements from an ecommerce website. Our Shopify web designers work with our brands to integrate the most advanced technology and features whilst not losing the power of a great user journey and branded experience. We see our agency as a community of likeminded individuals that have launched hundreds of stores. Whether you need help with conversions, need tips or help with multiple ecommerce businesses – we are here to help. As an ecommerce agency, we don’t allow functionality to get in the way or limit the power of design our Shopify web designers and Shopify web developers work together to create well planned ecommerce websites on a platform you can trust.


Whilst creativity, and end deliverables are our primary focus when designing bespoke Shopify stores, we place considerable focus on our process of delivering and designing cutting edge engagement driven web designs. The foundations of our Shopify agency is built on collaboration with the Shopify merchants we partner with. We believe by working closely with our brands in weekly or more frequent creative meetings, we can not only build strong creative working relationships but also harness shared ideas between all parties. Following in-depth brand discovery, we craft designs from an idea first process to ensure the designs we create not only are consistent with your brand identity but demonstrate uniqueness and consider KPIs such as conversion rate, average order value and life time value.


While we have a wealth of experience designing Shopify stores from the ground up and launching bespoke Shopify themes, we also partner with merchants to deliver Shopify design changes to existing stores. Whether you are looking for a new landing page, general store improvements or a specific project such as a new feature then get in touch today. We also support merchants every month with our partnership Shopify retainer which gives Shopify store owners a set number of hours every month that can be used across web design, Shopify development and strategic services. Our Shopify retainer partnerships are perfect for Shopify merchants who require support by an expert ecommerce team every month.


Your brand is your identity and it’s important to immerse your customers in your website at every level. Our Shopify web designers have the skills, tools and knowledge to support the recognition of your brand around the world, beyond just your name or logo. The branding of your site is the first thing that users see when landing on your store, making the first impression priceless. The role of a website designer is to bring your ideas and values to life, the capabilities are endless and it is our job to make sure it’s done right.

As a Shopify agency, we believe every element of a user interface is an opportunity to deliver brand identity. From the shape of your call-to-action buttons to the positioning of your products or how the blog embeds as a seamless on-site feature, our team of Shopify web designers shape every ecommerce website with the brand’s guidelines, visuals, and soul at the very heart. At Captains & Cowboys, it is our mission to ensure our clients feel that their vision of their store is achieved successfully through the power of bespoke web design and development. We see every client as a chance to progress creativity.