At its core, your content marketing strategy is your “why.” Why are you creating content, who are you helping, and how will you help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable

When asked to explain the difference between content strategy and content marketing, I usually turn to my stand-by metaphor: Content marketers draw on the wall with magic markers, while content strategists use fine pens.