Captains & Cowboys is an independent branding & experience design company working at the intersection of culture, design, commerce, and technology. We value our craft, have a deep passion for progression, and exist to solve challenges for brands we believe in. Since the beginning, our mission has been to do
At its core, your content marketing strategy is your “why.” Why are you creating content, who are you helping, and how will you help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable
When asked to explain the difference between content strategy and content marketing, I usually turn to my stand-by metaphor: Content marketers draw on the wall with magic markers, while content strategists use fine pens.
As eCommerce has matured, the experience design industry has expanded and refined best practices. And while they’ve helped optimize metrics like conversion rate, their widespread adoption has also homogenized brands across the Internet. As a result, what used to be premier shopping experiences have regressed into generic eCommerce websites that
We collaborate iteratively with our partners through different forms of co-creation and we’ve pioneered processes to execute long-term opportunities and immediate needs simultaneously. The result is a symbiotic partnership built upon key objectives, exploration, and ongoing optimization.
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